hubGenesis is a Nairobi-based venture studio and incubator. We invest in and build early-stage companies across East Africa, providing capital in milestone-based tranches, a shared operating base, and hands-on support in strategy, finance, governance and go-to-market.
FOUR COMPANIES · ONE OFFICE · ONE OPERATING TEAM
What we provide
Money that arrives as the company proves itself. An office in our building. A shared team for sales, books and operations, so founders can spend their week on the product and the customer.
Before any money moves, we agree a set of milestones with the founders. Each tranche is released when the previous milestone is met, so funding follows progress.
Every company has its own office inside the hubGenesis space in Nairobi. One building, one reception, five doors.
Every month we review each company with its founders and decide the next milestone and what it will take to reach it.
An accounting firm on retainer keeps the books, runs payroll and files KRA returns and statutory filings for every company.
Each company is its own limited company, with its own bank account, books and board. Our shareholding is set out in a signed term sheet.
Our Head of Business Development finds clients, runs each sales pipeline and negotiates contracts. Consumer brands also get a marketing agency for launch and campaigns.
How it works
The terms differ from company to company. The structure does not, which keeps the arrangement easy to read for founders, for us and for anyone who invests later.
We agree the investment and a valuation. Together they set the hubGenesis stake in that company.
Each tranche is tied to a milestone agreed up front. When the company meets it, the next tranche is paid.
The company takes an office in our space and joins the monthly portfolio review.
Each month we agree how the team's time splits across companies, and each company pays its share as a service fee. When a company can afford its own hire, the role moves in-house.
Portfolio
Each one keeps its own name, brand and customers. hubGenesis is a shareholder and an operating partner, never the brand on the door.
A governance, risk and compliance service for regulated organisations.
A creative and AI production studio.
A professional driver takes you home in your own car.
Security services.
A company that starts or backs other companies and gives them more than money. We provide capital, an office and a shared team, and we work with the founders every month.
It depends on the company. We set each stake in a term sheet, from the amount invested and a valuation both sides agree.
In tranches. Each one is released when the company reaches a milestone we agreed in advance.
Yes. Each is a separate limited company with its own bank account, books, board and brand.
The companies do, in proportion to the time they use. We agree the split each month and each company pays its share as a service fee, so its accounts show what it really costs to run.
Nairobi, Kenya. Every portfolio company has an office in our space.
We would like to hear about it. Tell us what you are building and where it stands today.
